Dare to Dash with The Sunflower Club

Sunflower Club campaign  

"Every 46 minutes, an Australian is diagnosed with leukaemia, lymphoma or myeloma - that's 31 people every day. Finding a 'sunny side' to life can be hard, especially for those living in regional areas." Leukaemia Foundation Sunflower Club.

A few months ago, when it was supposed to be still summer, I photographed a campaign for the Leukaemia Foundation. It has just been launched. The Sunflower Club is wanting people to 'dare to dash', dress up - or undress to speedos or bikini - and run in an aim to raise more awareness and much-needed funds. And if running in next to nick isn't your thing, there are other ways too. Buy a bunch of sunflowers, a gift, skydive, or anything that will raise a smile. What a campaign for mid winter when we all need a splash of colour and fun!


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