What to ask your photographer before the shoot...

Are you hiring a photographer? Want to make the most of your shoot? There's a bit of prep involved to get the most out of it. Here are 10 tips. 

On shoot with Adelaide Sightseeing - fun and relaxed.

1. Know why you need your photos. What size? Any layout requirements? Ie. Website header images, specific crops, print size, billboard size, only web size. Think about all the places you might like to use them. If it's for a specific purpose, you need to know the image dimensions required - this can alter the way a photographer shoots and crops their images. They may need to leave space around the image, so when it's cropped, it won't cut out vital aspects. 

2. Develop a shot list and mood board. List all the images you would love. Then prioritise the images. Have a look at Pinterest for examples of style, colour, light, feel that you like. 

3. Think about other uses for your images. It's much easier to get similar scenarios while shooting than to re-shoot. Different angles, different angles, or adding/subtracting elements can be quick and give you easy options for different uses. Remember how much content you should be sharing? Shooting like this is a good way of getting it, so you don't have to re-use the same image all the time. 

4. Use talent that fit your client demographic. You need people in your images that can relate to your clients - so they can see themselves there, using your product etc. Don't settle for anyone you can get. 

5. Prepare all the props in advance. If you buy props and don't use them, you can always take them back. If you already have what you need, collect them and make sure they are in good condition. Think about all options, even ask your photographer what you may need. 

6. Clean and tidy everything. A photo can show everything. And it's quicker and more economical to get it right before photographing rather than relying on retouching. Fresh food, ironed sheets/bed covers, clutter etc. Look at what you are going to shoot with a critical and detailed eye. 

7. Research your photographer. Do you like their images? Do they have the experience you need? Who do they work with? Find them on social media to get to know their personality, the way they work etc. Sometimes it's worth paying that little extra to get that extra. 

8. Like your Photographer! You are going to be spending some time with them - why can't you make it fun? Yes, you need exceptional images, but if you don't enjoy the process, it's going to be hard. Plus, you need to trust them. They are creating something that you have paid for, which obviously, can't be seen. The more they know about your vision and desires, the closer they are going to get to it. 

9. Ask your photographer about usage rights - what do you need to use your images for? Photographers charge different amounts for different purposes. Photographers retain ownership of the photos they create so essentially they can re-sell and use the images however they want. Do you need exclusive use? Are they only for online use? Can you send them to media for use? Can you give images to another company to use? Ask. 

10. Share as much information with your photographer as you can. Let them get inside your head. Your idea of 'funky and casual' can be different from theirs. 

On shoot with Adelaide Sightseeing. Quiet and observing (sometimes).

SATIC 2015 conference at Crowne Plaza Adelaide

On Wednesday this week, a few hundred of SA's tourism industry crowded into the conference rooms at Crowne Plaza Adelaide for the annual conference. A day of facts, figures, inspiration, tips and networking. It's the third year I have photographed it, and love it. I guess it's a perk of my job - having to go to events, meet people, learn new things and get paid for it.

I love the Crowne Plaza. I have stayed with them, I have been a conference attendee, and of course - I have photographed their lovely spaces. One bonus attendees get out of attending a conference here is the views. Morning and afternoon tea, lunch, and networking drinks with a 15th floor outlook over Adelaide CBD. Perhaps not so good for the faint hearted dealing with heights, but for everyone else - wow. Floor to ceiling glass windows and an outdoor balcony look over Hindmarsh Square to the south of the city. 

No shortage of hotels in the area...

Dean Evans from Leading Minds Australia had some interesting info to share about leadership, getting out of your comfort zone and fantastic customer service. I want to continue to lean into my fear more, and one of his slides I NEED to pin up on my wall, behind my computer screens. Where my magic life sits is just beyond my comfort zone...

Social media is part of our lives, and a big part of our marketing now. I've got on to Instagram (and love it) finally, and love some treasures that Rebecca White from Tourism eSchool shared. 1888 Hotel in Sydney really encourage all of their guests to get on social media, and even have a neighbourhood map showing different points of interest, with #hashtag and Instagram points. Get your clients raving about you!

Conferences are a great way to learn up to date information, network with peers and be inspired. My next AIPP The Event is going to be in Perth - can't wait. I'll hashtag and Instagram my way through it. :)

Not every hotel in the area has balconies...

www.satic.com.au

www.crowneplazaadelaide.com.au